Client:
Dave Butcher
Project:
Identity for a world-renowned photographer.
Brief:
Dave Butcher is an internationally acclaimed black and white photographer. He is also a respected authority on the techniques of photography and photographic printing. He shares his skill in workshops and courses and is the author and subject of several books and magazine articles.
Dave was looking to pull together all of his marketing, publicity and corporate material which had built up over time and did not have any consistency or recognisable style.
10th Planet started from scratch and created a striking new corporate identity which was inspired by one of Dave's favourite pieces of work. The logo and accompanying style was designed to be flexible and versatile enough to be used in a very wide range of situations.
It was applied initially to stationery, brochures, posters and a book cover.
The logo and corporate style is now highly recognisable and is helping to promote Dave Butcher as a brand overseas.
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